At such a scale, food waste not only causes serious environmental damage but also creates major economic losses. It costs the Russian economy 1.6 trillion a year, a loss that could be minimized if foodsharing were developing dynamically. Moreover, that amount of food would be enough to feed 30 million people—more than the estimated number of those living below the poverty line in Russia.
Foodsharing can be a solution to both environmental and socio-economic problems confronting the food market. Any user of the service will be able to sell or give away a meal or a grocery item to those in need. The transfer of food can be arranged either on a charitable basis or for a fee negotiated by users.
The niche of foodsharing is to save food whose expiration date is approaching. That is why time is a key factor. Sometimes, only a few days remain before an absolutely normal and healthy foodstuff will turn into waste and lose its entire value. Therefore, mobility, geolocation, and online communication features are of primary importance to a foodsharing platform.
The development of foodsharing in Russia will bring invaluable benefits to society:
• shared foods will help the underprivileged;
• natural and labor resources will be used in a more rational fashion;
• food waste will be reduced substantially, thus mitigating climate change and pollution.
Undoubtedly, such a movement will help solve many problems. You should not think that foodsharing is supporting the "poor" with spoiled food. There are many reasons for participation, among them:
- people going on vacation tend to unload their fridges as much as possible;
- in hotels and restaurants, a lot of untouched food remains that must be disposed of;
- a household overestimates its needs and purchases more food than can be safely consumed before it spoils;
- stores frequently have products that lose packaging integrity while remaining perfectly safe and tasty;
- yesterday's pastry is not quite as tasty but remains safe and nutritious;
- many canteens have regulations that require disposing of all unsold food every evening.